A creature of the Post-New-Journalism era, LoHo10002.com combines public affairs, a quirky sense of local patriotism and a solid grasp of the art of commerce to deliver the ultimate, intense, occasionally corny daily snapshot of everything that is in the LoHo district.

The LoHo District, a term as made-up by real estate brokers as the East Village and, earlier, SoHo (or is it “SoHo and, earlier, the East Village"?) spans roughly from Houston Street down to Water Street, and from the FDR Drive over to the Bowery. It is the most emerging neighborhood in NYC, and thus it deserves a name that distinguishes it from all the other areas once known as The Lower East Side.

The editor, Mr. Yori Yanover, is an overweight Orthodox Jew with a huge yarmulke and a heart to match, who used to run a daily online Jewish News report, then founded the more stately Grand Street News, a print monthly, and now wants to make more noise.

Yanover is dreaming of bringing in 10 thousand readers a day to LoHo10002.com, and if his past success with his daily news service is any indication, he may be the one man who can do it. “I want you to wake up every morning with the restless notion you’re missing out on what’s happening if you don’t click to LoHo10002.com,” he says. “I want you to come to us even if you don’t have a computer – somehow, someway you’ll come, because we’re it!”

Yanover is currently assembling a staff of local reporters and columnists, to participate in the next big thing in this neck of the woods. You can write him right now and pitch ideas, send in comments, do whatever it takes to get published.

And if your local organization wants to promote stuff – why, LoHo10002.com is your natural place to do it, for free. With 10,000 future daily readers, how can you go wrong?

LoHo10002.com is in its beta stage for now, but come September, it will start running on high steam, complete with an attached message board. “It will be more useful than shoes,” promises Yanover.